about us
Dedication to Quality
Our mission is to source sustainably grown, hand-picked Assam teas and bring them to your cup with care. Tea is not just a product for us—it’s a passion we live every day.
We cultivate deep partnerships with trusted gardens across Assam, building relationships grounded in respect, transparency, and shared purpose.
We cultivate deep partnerships with trusted gardens across Assam, building relationships grounded in respect, transparency, and shared purpose.
Tea is our craft, our ritual, our devotion.
Every blend tells a story of land and leaf, of people and heritage.
We honor Assam’s bold spirit in every cup we create.
Everything we do is a matter of heart, body and soul.
It began in 1993 with a simple idea:
to craft tea that reflects the true essence of Assam—
bold, brisk, and full of character.
What started as a modest vision soon became a journey of dedication.
Season after season, leaf after leaf, AssamCup grew into more than just a tea store—
it became a legacy.
A legacy trusted by those who believe tea is more than a drink,
but a connection to land and culture,
a ritual of comfort and togetherness,
a story poured into every cup.
Even today, AssamCup remains rooted in authenticity, care, and tradition—
staying true to the soil of Assam while sharing its richness with the world.
our mission
We source tea from gardens across Assam that we know, trust, and respect.
By upholding sustainable methods and fair trade principles, we ensure that every blend tells the story of Assam’s soil, climate, and people. At AssamCup, we’re committed to making Assam’s tea legacy part of your daily ritual.